About Us

Now, this nearly 500 room oceanfront resort and conference center is a favorite Myrtle Beach destination for families, couples, groups and businesses. It’s many amenities include the popular Springmaid Pier, 6 pools, 2 lazy rivers, two restaurants, 18 hole miniature golf course, fitness center, game arcade and 35,000 square feet of meeting and event space. Things began quite differently.

From humble beginnings…

Colonel Elliott White Springs was a WWI fighter pilot and ace who, in 1931, inherited from his father Leroy, six cotton mills with 5,000 employees, 7,500 looms, and 300,000 spindles valued at $7,250,000. In the 1940’s and 50’s, his somewhat risqué marketing of the Springmaid brand became legendary in the advertising world and made Springmaid a household name. As part of a commitment to provide recreational facilities and programs to the people who worked in the cotton mills, he decided to build affordable accommodations and recreational facilities for his employees. They included golf courses, swimming pools, and community centers with bowling lanes in Lancaster, Fort Mill, Chester, and Kershaw, South Carolina.

In 1949, Colonel Springs opened Springmaid Beach Resort, with 32 rooms and shared baths, as an economical beach front vacation and recreation option for thousands of employees of the famed Springs Corporation, whose founders and leaders believed in fostering healthy recreation options for their employee community. Springmaid Beach Resort rooms originally went only to Springs company employees and were $1/night. The price included a concrete slab for you to bring your own bedding. Originally, an employee could make room reservations at the mill where he worked, pay for both room and board in advance, and know exactly what the vacation would cost — a real advantage in budgeting for employees.

Even as late as 1980, the minimum rate per guest was just $3.25 per night and senior citizen rates at $2 per night. That was the first year any of Springmaid Beach rooms featured air conditioning! Today, Springmaid is a far cry from those humble beginnings, but the resort still remains true to its goal and strives to provide guests a great value and experience for the dollar. (And, yes, we got rid of the concrete beds!)

Now open to the general public and consolidated under the banner of the Leroy Springs Company and managed by Charlestowne Hotels, the facility continues to provide outstanding oceanfront accommodations and recreational value for families and many other Myrtle Beach visitors.